The Funnel Co. has partnered with a number of iconic LA brands, allowing these creative individuals to succeed in their vision.
Beverly hills rugby club
The Beverly Hills Rugby Club seeks to establish itself as a global aspirational lifestyle brand by leveraging the attitude of Beverly Hills and creating a series of sub-cultures, without being bound by any one in particular. It's heritage is in rugby, however its future is in lifestyle, apparel, culture & experiences.
THE FUNNEL CO.
We have partnered with the Beverly Hills Rugby Club in order to accelerate the brand from its infancy into its goal of being a global aspirational lifestyle brand. We have worked closely with its founders Sam Cooper & Luke Adams to create a 'Go-to Market' strategy, a structured marketing & communications plan and defined strategies around its core businesses pillars of: lifestyle, apparel, culture & experiences.
Creating a defined structure, strategy and operational plan for the Beverly Hills Rugby Club has allowed its founders to focus on tapping into sub-cultures and creating iconic apparel and memorable experiences.
The keeper's edit
The Keeper's Edit is establishing itself as a marketplace of finely curated collection of products that are well designed, ethical and with the environment in mind.
The Keeper's Edit believes that ethical and sustainable products can also be thoughtfully designed to serve with functionality and longevity. The Keeper's Edit wants to transform the meaning of 'designer' to include that it means that it has been thoughtfully produced with function and looks aesthetically pleasing. True designers consider materials, lifecycle, function and aesthetics when selling products. The Keeper's Edit purpose is to curate these carefully designed items and make them available to the public.
The Funnel Co.
We have partnered with The Keeper's Edit in order to accelerate the business from its infancy into a reality. We have partnered with its founders to setup the business, register the legal entity, define core values and a go-to-market strategy including a number of pricing models and most recently its marketing plan.
We have also worked with the founder to clearly define its image and brand name. The Keeper's Edit is unique, artistic and will have a powerful impact when it is launched.
The Keeper’s - meaning to keep, to buy for keeps. When looking at products that you want to purchase ask your self these 3 questions, do I really need it? Will it last a long time? Has it been designed well?
Edit – meaning a thoughtful process of selection and de-selection of products with the intent that the content adds value.
bark'n'borrow
Bark'N'Borrow is a community of dog lovers both with and without dogs. It is a digital business that pairs those who crave canine companionship with dogs that could use a little more people time.
The business is perfect for those owner's who need some puppy sitting and those without dogs that wish to have one for a short period of time. Further, the business is designed to create a community of dog lovers by encouraging owners to get together with their dogs for puppy play dates and the occasional real life date.
the funnel co.
The Funnel Co. has partnered with the founders of Bark'N'Borrow around a number of strategic options regarding the business, specifically performing scenario analysis around the right type of revenue model.
BAE
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